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Bark’s Bites: Kia’s New ‘Spin’ on Compensation Might Mean a Change in Direction

Posted By GMbeat on Articles - For over a decade now, Kia has slowly but surely been moving toward doing the impossible –transitioning the brand image from “subprime, budget, shady, and non-desirable” to “a slightly Buick-ized version of Hyundai. ” In order to do this, Kia dealers have always relied on the one factor in their favor, which is the ability to

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