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Chevrolet Took All the Branding Off This Malibu to See What People Really Think of It

Posted By GMbeat on Articles

http://www.adweek.com - The Chevrolet Malibu is the Folgers Crystals of automobiles—people think it's amazing partly because they don't know what it is—in this latest "Real People, Not Actors" spot. With cameras rolling, Chevy stripped the branding off the vehicle and invited regular people to explore it. The first three people who pipe up in the spot wonder aloud if it's a Lexus, an Acura or a BMW. Later, they peg the price of the car at between $50,000 and $80,000.

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