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General Motors Files 'Zora' Trademark With US Patent and Trademark Office

Posted By GMbeat on Articles - General Motors has made a bid for rights to the "Zora" name, which is historically associated with its flagship sports car: the Chevrolet Corvette. GM filed for the name with the United States Patent and Trademark Office (USPTO) on Dec. 12 of this year, claiming pertinence to "motor land vehicles, namely, automobiles." The automaker previously attempted to secure the Zora trademark in mid-June to early July of 2014, issuing claims with at least 23 intellectual property offices, the USPTO included.

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