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Meet the Google Alum Shaping Future of GM Car-Sharing Brand

Posted By GMbeat on Articles

http://adage.com - Taking a look at Maven, the new car-sharing brand of GM. Zafar Razzacki never imagined he would work for a giant automaker. His resume -- which includes a stint at Google and a few tech startups -- screams Silicon Valley, not Detroit. But a year ago General Motors lured him to lead marketing and user experience for a new "personal mobility" brand called Maven that includes a car-sharing program.

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