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Revised Tri-Shield Insignia Introduces New Face of Buick

Posted By GMbeat on Articles - Buick’s tri-shield insignia, one of the most recognizable in the global auto industry, is receiving a makeover that advances the brand’s identity while retaining Buick’s instantly identifiable symbol. Featuring wing-shaped elements and the return of three-color shields – red, silver and blue – the new insignia debuts on the 2017 LaCrosse. It is part of an all-new grille design inspired by the award-winning Avenir concept, which sets the new, chrome insignia against darkened waterfall grille bars.All Buick models will adopt the new insignia by 2018.

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