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That’s a Buick? GM Deleting Name Badge on All Buick Models

Posted By GMbeat on Articles - Buick will delete its badge nameplate from all models starting with the 2019 Envision, a marketing ploy that may actually cause people outside the brand’s TV commercials to wonder, “Is that a Buick?”The news, first reported by GM Authority and confirmed by Buick to Car and Driver, could be seen as an admission that the Buick nameplate doesn’t appeal to customers looking at foreign competition—or even the blingy GMCs sold at the same dealerships.

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