The Lincoln Navigator has Cadillac a little scared.
Throwing money on the hood is a tried-and-true method to keep folks from looking at newer competitors.
Cadillac V-Performance Racing team Whelen Engineering with drivers Felipe Nasr and Eric Curran will start the IMSA WeatherTech SportsCar Championship Bubba Burger Sports Car Grand Prix of Long Beach on the front row in second position.
Cadillac is once again defending its full-size luxury Escalade SUV from assault by the hot-selling Lincoln Navigator, offering $10,000 discounts to some current customers to keep them from switching brands.
GM dangles $10K spiff to keep Escalade owners from Navigator; Ghosn: Renault-Nissan options open; JLR to ax 1,000 jobs; SUVs, EVs star in Beijing; Record utility-vehicle loyalty.
Of course, Hennessey Performance Engineering tuned a Cadillac Escalade.
Wary and withering looks were not in short supply, I can tell you. A three-car, near-2000-horsepower, 10-wheel-drive convoy of super-saloons rolling up next to a gently steaming strip of Tarmac, freshly laid by one of North Wales’ finest road resurfacing crews, is evidently a rare occurrence in those parts – and also a cause for muttering concern.
While both Buick and Cadillac have a healthy lead over Lincoln in terms of domestic deliveries, the space between them is far more pronounced in China. At home, Ford moved 111,159 examples of its premium marque in 2017 against Cadillac’s 156,440.
Following in the footsteps of BMW, Porsche, Cadillac, and Volvo, Mercedes-Benz plans to offer offer its cars to customers via a trial subscription program launching first in Nashville and Philadelphia. The car subscription business model is designed around customers willing to pay a premium to essentially trade in their cars on-demand like they do.
Super Cruise illustrates the fractured Wild West landscape of autonomous driving.