September 25, 2014

  • from Auto123

    Remember that new prestige model set to join the Cadillac lineup in 2015? We now know what it will be called: CT6. While it doesn't sound particularly exciting, the name indicates a coming shift to a simplified naming convention for future Cadillac models. Familiar lettering like “CT” will be used for car models, with the number indicating the relative size and position of the cars in the hierarchy of Cadillac models. “As we expand the portfolio, we can assist consumers in...
  • Several major auto brands will boost their marketing budgets next year to support busy model-launch schedules, a group of executives said at the Automotive News Marketing Seminar in New York this week.Audi, Chevrolet and Lincoln officials said bigger marketing outlays are planned for next year.Audi's 2015 marketing spend will grow by about 10% compared to 2014 levels, said Loren Angelo, director of marketing at Audi of America. Audi has made high-profile TV events such as the Super Bowl and the...

September 24, 2014

  • Johan de Nysschen has been at his new post as president of Cadillac for not even three months , but he's already seen two of his most notable accomplishments from his two-year tenure as president of Infiniti matched by Cadillac. The brand has announced that it is relocating its headquarters, and is now officially changing its nomenclature. The brand's new flagship model will abandon the familiar three-letter designation enjoyed by every other model in the range (aside from the Escalade), and...

September 23, 2014

September 21, 2014

  • Cadillac wouldn't be Cadillac without large sedans in its lineup, and while the XTS has had to hold down that end of the fort all on its own, it won't have to for too long. That's because the luxury brand in the General Motors portfolio is preparing to roll out its new LTS, stylistically previewed by the Elmiraj concept pictured above. Only now, the latest thinking is that the upcoming flagship model may not be called LTS at all. As Automotive News points out, Cadillac's naming scheme is all...

September 20, 2014

September 18, 2014

September 16, 2014

September 15, 2014

  • Finalists in the pitch include WPP's MediaCom and Publicis Groupe's Spark, said people familiar with the matter.Busch Media Group supporters question if an agency can beat the media rates BMG negotiated, especially for sports programming. Over the years the group was known for leveraging personal bonds with media executives to craft favorable deals that propelled the brewer to growth as it battled -- and beat -- Miller Brewing Co. for market-share dominance."We were one of the biggest...

September 13, 2014

September 9, 2014

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4:23am September 30-5:00 GMT